“Talk to your customer. Customer conversations are very relevant. The insights you can generate from them are unparalleled. These guys are using your product. You need to know how they are using it, what they are looking for, what problem you’re solving, and how you’re solving them. The deeper the understanding you get, the better. The more your product can become an integral part of their day-to-day.” — Krishi Fagwani, Thrive Now

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