Why Traditional Databases Fall Short
High growth tech teams in ticketing, payments, or gaming often handle millions of events daily. Traditional relational databases struggle under such loads, leading to bottlenecks, rising costs, and delayed insights. Storing and querying raw data in SQL-based systems quickly becomes expensive and inefficient.
AWS Kinesis S3 integration changes the equation. Kinesis handles real-time event streaming, while S3 provides scalable storage. When paired with Athena for serverless querying, the result is a pipeline that is both cost-effective and performance driven.
How AWS Kinesis and S3 Work Together
Kinesis Data Streams captures ticket data in real time with low latency. Instead of inserting records directly into a database, Kinesis batches the data, preparing it for efficient storage.
Once batched, the data is converted to Parquet format and stored in Amazon S3. This reduces storage size and dramatically improves query speeds. The durability and scalability of S3 ensure the pipeline can grow seamlessly with demand.
Athena then queries the Parquet files directly in S3. This eliminates the need for a dedicated database, providing real-time insights without additional infrastructure costs. Streaming data storage in AWS becomes faster, cheaper, and easier to manage.
Finally, AWS Lambda automation keeps everything running smoothly. Lambda updates Athena partitions, routes failed records into error buckets, and schedules recurring jobs. This automation reduces manual intervention and ensures long-term reliability.
Future Benefits of an Optimized Ticket Data Pipeline
Organizations adopting an AWS solution for scalable event data can expect:
- Significant cost savings by moving from traditional databases to S3-based storage.
- Faster insights with Athena querying Parquet-formatted data.
- Scalability to handle surges in event data without re-architecting.
- Operational efficiency through automation with AWS Lambda.
- Improved reliability as monitoring and error handling are built into the pipeline.

Why IAMOPS
At IAMOPS, we specialize in building real-time analytics pipelines tailored for high growth companies. Our expertise in ticketing system data pipelines includes designing architectures that combine Kinesis, S3, Athena, and Lambda for maximum efficiency.As a company providing DevOps Consulting Services, we help organizations streamline operations, cut infrastructure costs, and improve system reliability. From design to monitoring, IAMOPS ensures your pipeline is not only scalable but also secure and future ready.



