Use case
Alert Notification and Logging System for Bounce Emails from AWS SES
- Mayur Duduka
About the Customer
Freshfruit.ai is a leading provider of AI-powered software solutions for quality control in the fresh produce industry. Their platform enables automated quality inspections and data analytics, helping fresh produce suppliers improve quality consistency and reduce waste. By leveraging technology, Freshfruit.ai enhances operational efficiency and ensures higher product standards for their customers.
Customer Challenge
Freshfruit.ai was experiencing a high email bounce rate (11.46%) while using Amazon Simple Email Service (SES) to communicate with clients. The elevated bounce rate put their AWS account at risk of review, potentially leading to service disruption. The company needed a robust monitoring and alert system for bounce emails to mitigate the bounce rate, maintain compliance with AWS SES policies, and avoid potential disruptions in critical communications.
The lack of real-time notifications and comprehensive logging of bounce events also hindered the IT team’s ability to react swiftly. Failure to address this challenge could have led to significant delays in client communications, negatively impacting their service delivery and customer satisfaction.
Solution
IAMOPS provided a complete alert notification and logging system using AWS SES, Amazon SNS, AWS Lambda, Slack, and New Relic. The solution consisted of:
- Configuration of AWS SES: Identity notifications for bounce events were set up to ensure tracking of every bounce occurrence.
- Amazon SNS Integration: An SNS topic was created to route bounce notifications, enabling the system to process these events in real-time.
- AWS Lambda for Automation: A Python-based AWS Lambda function was developed to handle the bounce notifications, suppress problematic addresses in the account suppression list, and trigger alerts.
- Real-time Alerts with Slack: The system was integrated with Slack to send real-time alerts to the team whenever a bounce event occurred, allowing immediate action.
- Logging and Monitoring with New Relic: For a complete analysis of bounce events, the system logged data into New Relic, providing the team with detailed insights into email delivery performance.
Semantic Release Workflow
Results & Benefits
The implementation of this system resulted in a significant decrease in the email bounce rate, dropping from 11.46% to just 0.22%. This not only ensured compliance with AWS SES policies but also improved email delivery practices, giving Freshfruit.ai better visibility into their email delivery system.
Key benefits included:
- Real-time bounce alerts, enabling rapid response to issues.
- Detailed logging for future data analysis and delivery optimization.
- Reduced risk of AWS account reviews, ensuring uninterrupted services.
About IAMOPS
IAMOPS is a full DevOps suite company that supports technology companies to achieve intense production readiness.
Our mission is to ensure that our clients’ infrastructure and CI/CD pipelines are scalable, mitigate failure points, optimize performance, ensure uptime, and minimize costs.
Our DevOps suite includes DevOps Core, NOC 24/7, FinOps, QA Automation, and DevSecOps to accelerate overall exponential growth.
As an AWS Advanced Tier Partner and Reseller, we focus on two key pillars: Professionalism by adhering to best practices and utilizing advanced technologies, and Customer Experience with responsiveness, availability, clear project management, and transparency to provide an exceptional experience for our clients.
